2025 Essence Festival: Behind the Scenes with RobinLori

Grateful for the opportunity to cover the 2025 Essence Festival of Culture presented by Coca-Cola.  This annual festival is such a treasure to our community and has stood the test of time for 55 years!  Held in New Orleans the event features a star-studded lineup of musical performances, motivational speakers, and cultural events that highlight the best of Black excellence.

I was invited again this year to cover the “press room” for Essence Festival/Getty Images and ya’ll… I have entirely too much to share about my 4 day experience.  For this post I’m going to focus on a few exciting moments“behind the scenes”. 
Let’s GO!
Essence Festival 2025

Ernest N. Morial Convention Center:

This is where the press room / my home office was located…  including all of the excitement on the Essence Stage, Food & Wine Festival, Essence Film Festival, BeautyConSoko Mrkt  and more.  I had so much fun hanging out with my photog buddies and capturing all of the wonderful talent who stopped by.

NEW ORLEANS, LOUISIANA – JULY 06: (L-R) Erika Alexander, Keith Lee and Kim Coles attend the 2025 ESSENCE Festival Of Culture presented by Coca-Cola – Day 3 at Ernest N. Morial Convention Center on July 06, 2025 in New Orleans, Louisiana. (Photo by Robin L Marshall/Getty Images for ESSENCE)

CLICK HERE to see all of my PressRoom/Getty coverage for 2024 and 2025

 

Next stop was Caeser’s Superdome:

Y’all, I was dead tired from working all day… but proud to say I accomplished my goal by attending at least 1 of the 3 day concerts. Although it’s my duty work… I also wanted to get the full experience of the festival. I didn’t even change my clothes… too much time in my hotel room would lead to me getting in the bed. LOL!  I dropped off my gear and jumped in the Uber for Saturday’s lineup which included Donell Jones, Davido, Erykah Badu and Jill Scott.  

I entered the Superdome through the production & back stage area:

RobinLori at Essence Festival
RobinLori at Caesar’s Superdome during Essence Festival 2025

Made my way around the backstage area…

Caesar's Superdome /Essence Festival 2025
Caesar’s Superdome /Backstage Essence Festival 2025

and into the arena to see my friend Aaron Thornton/Getty Images at the soundboard! It was a quick stop… and I was so amazed to see how far away he was from the stage.  It takes a HUGE lens to make it all happen and I was proud to see him doing his thing.  Ya’ll this is where some of your favorite performance… stage pics come from!!

Aaron Thornton at Essence Festival
Aaron Thornton at Essence Festival
RobinLori and Aaron Thornton at Essence Festival
RobinLori and Aaron Thornton at Essence Festival 2025

 

Next stop Erykah Badu:  I have photographed her many times… but this was my first time actually being able to sit and enjoy an Erykah Badu performance. It was very unique, thought provoking and brilliant all at the same time.  She gave us of our favorites like Tyrone, On & On and Didn’t Cha Know… while sending strong messages about empowerment.

Check out this small clip of ERYKAH’s grand entrance “only”…

 

I didn’t sit for her entire set because I was running out of gas and planning to leave. I wanted to make one last stop to the press room and had a long way to go.  So good to see & chat with some of my media buddies from ATL, DC, NO…  and to my surprise… ya’ll Erykah Badu arrived!  Everyone was SOOO excited to see her up close and personal.

 

 

In this clip she talks about her exchange of energy with the audience:

 

**Dear Readers***

I gave it my best. The last performance of the evening would happen without me.  The clock turned 12:00 am & I was done.  I hustled my way out of the venue and took my old bones back to the hotel. I learned later on Jill Scott appeared on the stage right after I left the press room.  LOL! Gotta love it 🙁

Sunday morning I got up, ate breakfast and reported back to the convention center to work my  last festival day.  Caught some exciting moments with my girls from the ATL, headed to airport for a safe arrival back to LA!

 

Essence Festival Press Room 2025
NEW ORLEANS, LOUISIANA – JULY 06: (L-R) Yandy Smith-Harris, Shamea Morton and Quad Webb attend the 2025 ESSENCE Festival Of Culture presented by Coca-Cola – Day 3 at Ernest N. Morial Convention Center on July 06, 2025 in New Orleans, Louisiana. (Photo by Robin L Marshall/Getty Images for ESSENCE)

 

Sending a huge thanks to the Essence /Getty Images team for having me. 🙂

RobinLori at 2025 Essence Festival Press Room

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