Carl Payne, Isaac Yowman & More Showed Up To Adidas’ Private Screening Of ‘Sincerely Brad’
Following a star-studded New York premiere, the Los Angeles exclusive screening of Sincerely Brad made a bold and emotional impact at The London West Hollywood, hosted by LATEX and supported by Adidas Community on July 31st. The evening offered a thoughtful exploration of identity, sacrifice, and cultural pressure through the lens of award-winning director and Grammy-nominated creative Isaac Yowman.
Isaac is a Grammy-nominated, 12x Platinum music producer and songwriter turned award-winning filmmaker who has collaborated with industry icons like Beyoncé, Zedd, Megan Thee Stallion, and SZA. As the Founder & Creative Director of IYO Visuals, a minority-owned video production company, Isaac leads a team committed to telling powerful stories and amplifying underserved communities. With over a decade of experience in film, television, and ad campaigns, he has directed for globally renowned brands such as the NBA, Marvel, Pepsi, Netflix, McDonald’s, Air Jordan, General Motors and more.
The screening brought together a star-studded cast and a vibrant audience. Attendees included: Patrick Walker (Gaslit, Lessons in Chemistry), Carl Anthony Payne II (Martin, The Cosby Show), Cinthya Carmona (Greenhouse Academy), Veronika Dash (CSI, Cadillac Records) and Tiaramy (multi‑talented host, entertainer, singer, actress, director) who hosted the event. Following the screening… a Q&A session was moderated by Journalist, Shelby Stewart who dove into the film’s core themes of race, identity, and the emotional cost of success.
About the film:
Set in a politically charged aerospace city, Sincerely Brad follows a biracial couple navigating the complexities of family, legacy, and ambition. As Zoey faces an unexpected pregnancy, her fiancé must choose between embracing fatherhood or seizing a career-defining NASA mission.
“This film is just as relevant today as it was when I wrote it in 2021,” says Yowman. “To bring it to L.A. with support from LATEX and Adidas Community is a full-circle moment. These are the kinds of partnerships that truly value diverse voices and help stories like this come to life.”
I wasn’t able to attend this star-studded event… sending a huge thanks for the invite! Watch the trailer and stay tuned for more exciting news.
Photo Cred: Jarrod Williams
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